Yves-Saint-What?

After naming Hedi Slimane as the new creative director of Yves Saint Laurent earlier this year the brand appears set to make several huge changes to it's branding and clothing, starting with the name! Slimane believes the "Yves Saint Laurent" name associates the branding purely with it's former founder, and wants to take steps away from this by changing the name to Saint Laurent Paris.

SLP?!

REALLY?!

It sounds like Slurp to me - which is exactly why they've opted to keep the YSL logo, slightly backwards if you ask me.

Tribtoo Platforms in Red Suede (£540), Arty’n'Colour Cocktail Ring (£270), Chyc Clutch in Lizard-skin (eek! £630) and Chyc leather belt (£360 – all Net-A-Porter)

Yves Saint Laurent, developed in the 1970's, is probably most famous for it's "Le Smoking Jacket" tuxedo and safari-style jackets for women. Later (and now) it is most famous for it's accessories; clutch bags, statement 'Y' belts and the Tribtoo platform pumps. I've taken a look at my faves from their iconic style, just in case it's more than the name that goes!

The shoes have been featured on thousand of celebrities as a substitute to Louboutinies, and their eclectic range of cocktail rings are the perfect addition to any girl’s LBD. The clutch & belt are both from the House’s Chyc range, both featuring the iconic ‘Y’ logo, and are great for making a slightly quieter fashion statement.


 In other news..D&G have announced that, with no further ado, they are diffusing the D&G line back into Dolce & Gabbana. I am deeply unimpressed, as I lust after D&G's floral urban chic styles and sumptuous fabrics.

Silk Floral Dress (£245 from £350), Chain-trimmed Boucle Jacket (£444 from £650), Rose Handbag (£161 from £230), Denim-Waisted Scarf Maxi (£612 from £1,225)

Dolce & Gabbana made a statement with urban, thrifty and eclectic styles in the 1980′s – when Italy was big for it’s filming industry Dolce claimed fashion and film was one and the same; “our clothes are like a story..we think of a story, and design the clothes to go with them”. They aimed to produce quirky classics, setting new trends rather than conforming to the old. I love D&G’s line for it’s fab prints and classic cuts; the playful shades and details (especially on the handbags) are DIVINE! Sure, they’re not cheap, but they aren’t too hard to save up for and they’re iconic enough for you to wear them for years.

Snap them up while you still can..