Preview: Superdry's Beauty Collection

This week I was lucky enough to get  a sneak-peak of global hero brand Superdry's fabulous new make-up collection.  They're not the first high-street brand to release their own: my housemates' cosmetics bags are full of Topshop brushes and Jack Wills nail-polishes, but I have a feeling Superdry's contribution to the hybrid fashion-beauty world is going to stand out. They've always been famous for their urban take on classic preppy styles, and now their line is high-impact both inside and out.  Carefully-chosen products are combined with carefully-designed packaging; a collection of bright colours and urban shades, all priced between £3-£20.

There's bundles of choice when it comes to colour and shades, but there's a basic 'Superdry' look the collection is going for: skin is kept neutral, with iridescent contouring created through the use of their pearl highlighters, bronzers and blushers.

You can stand out with their velvety smooth lip-paints (available in Flamingo, Electric Pink and Rebel Red), or blend in with their vanilla-scented jelly glazes.  In the interest of long-lasting style, they've also created a product called 'Lip Fix' which - thanks to it's non-greasy formula - doubles as a chapstick and lip-primer.

Statement eyes are the real focus of the collection - eyeshadows are bright jade green, grape purple, sunflower orange or secura blue, and are accompanied by keratin-infused volumising mascara and a choice of pencil or felt-tip eyeliners.

Ever since I was gifted the Eliis Faas felt-tip eyeliner in September I've been a convert from the ordinary pencil variety, and I fell immediately in love with the neon-pink Kabuki brush.  I'm not daring enough to try the crazy colour shades, but I am itching to try their iridescent highlighter and enhance my cheekbones to model-sharp levels.

You can buy it from February online and in-store - find your local Superdry here.