Wills HQ

I headed down South this weekend for my best friend Ruby's birthday in Oxford, a bit of cheeky flat hunting in London, and a visit to Wills HQ in Shoreditch to browse the new collection (and pick up a few bargains at the Aubin & Wills Sample Sale).   I'd never ventured as far as East London before and I was pretty excited about this trip, so much so that I may have come back the next day..

The building's basement has been converted into the 'Aubin Cinema' - which has recieved rave reviews from friends who have visited (sadly I haven't - it's on my to-do list) - and the shop is located on the ground floor.   I'd only seen bits and pieces from the Autumn collection so far, so I was pretty excited to get stuck in with the whole thing.  Unfortunately there were still a few pieces missing, including the Damson Tweed Jacket I'm desperate to get my hands on, but I picked up a few pieces while I was there.

 

I particularly liked the button-down skirt (available in denim and cord) for a looser, grown-up look; paired with  oversized crew-neck jumpers and lightweight coats.  Colour pops were seen in light purple chinos and dainty coral camisoles, suggesting 2013's hottest summer colours are set to carry on through to Autumn, worn to offset the wintery khaki and navy shades.   I'm sad I didn't take a picture of the shoes, as a gorgeous pair of patent loafers caught my eye, and I'll be picking those up at a later date. 

For the boys..

I really liked the colour-palette contrast between the collections for men and women; while navy, damson and grey featured in the men's (like the backpack above) it was generally a lot lighter than the women''s.  Trousers, shirts and tees were neutral tones, designed to be layered with darker knits and crew jumpers underneath pale outerwear. 

I loved the warehouse-y East London feel; Jack Wills shops usually inhabit listed buildings, so the bare-bones look really allowed the collection to shine and reflected that you don't need to be a country bumpkin to rock the look.   I picked up a damson pleat blouse from the new collection and a cardigan with some pink chinos from the sale, and I intend to come back for this season's lace camisoles, floral t-shirt dress and either a pair of the Chelsea ankle boots or the patent loafers.    I'm really hoping they bring out another boyfriend-fit blazer, as oppose to the usual fitted style, as I'd love one in navy this season. 

Jack Wills are currently in the final reductions stage of their summer sale (with some epic bargains), and you can redeem a cheeky 15% off if you're a student on full-priced items.  I'll be doing a giveaway at the end of summer involving some JW items, so if you're a fan make sure you've subscribed via e-mail (see sidebar) or on bloglovin'!